Archive for Legal Issues

Private Lenders as with most other investors, invest their money in businesses.  Having a business entity builds credibility with a private investor and provides other benefits such as liability protection, tax advantages, etc.  So, before one begins raising provide money for any kind of investment, it is highly recommended you incorporate in the state in which your business is located, so that you are a legally recognized corporate entity: Corporation, LLC, Partnership... A sole proprietor or DBA (doing business as), marks you as an amateur, and an investment risk.

When you are doing leveraged financing, where an institution (like a bank) lends money on the property and creates a mortgage lien in the first (senior position).  That means in case of default, the institution gets fully paid back the principal and it's collection costs before any other lien holder gets paid.

Other lien holders (e.g. you investor) are in the 2nd position--holding a junior lien.  In case of default it is unlikely that little or any of their investment will be repaid.  This risk can be unacceptable to many private lenders.

Question: "- - - I don't see being able to pay them monthly, and I am not sure I want to share in the equity - - - what is your take on it?"

Investors can be your most valuable asset, and the cost of what you pay them is always worth it.  So if you can't make monthly payments out of the cash flow from your project then you have 2 choices:

1) Reward investors with equity--a percent of your profit.  If the investor puts up all the money, giving them a minimum of 50% of the profit is pretty standard, and you may want to give them even more to get them on board for your first deal.

2) Offer deferred interest - that is, all the interest due and the principal owed will be paid when you exit from the deal (usually by selling the property).


An intensive personal 8-week training
to bring you to getting the check

Here's How to Enroll in the Private Money Mastery Program

The Private Money Mastery Program is a short-term intensive 8-week training the will give You the entrepreneur, the “real life” skills, ability and every Resource you need to go out and find those high-net worth individuals who are interested in investing in your business and then actually convince them to write a check.

The system is based on Professor Richard Odessey’s GRAD formula (Get Ready, Attract, Deliver).  Richard is both a longtime entrepreneur and a Private Investor himself.   You will learn directly from Richard and the CEO of his Angel Investor Group.

And you will get personalized instruction that you can apply to your very own business and go out and raise the capital you need to succeed.

Here is the knowledge and skills you will develop:

I. Get Ready

When you meet with those Angel Investors (or anyone else who might invest), you’ll want to be totally prepared.  Imagine the confidence you’ll have knowing you have a great plan, a great investment and that you can easily respond to anything an investor throws at you.

So, well start off by helping you:

  • create your credibility kit including an impressive bio, business summary, and testimonials
  • create your board of Advisors and Strategic Team to bolster your credibility and appeal to investors
  • For real estate investors we’ll show you how to put together your property  package
  • Create your offer that will stimulate the greed glands of your investors without giving away the farm.
  • Make sure you have the proper “investor-friendly” entity structure
  • Create your 1 page investor profile (sophisticated investors with big bucks will expect this).
  • Create a timeline so you can accomplish your goads in weeks, not months or years

II. Attract

In the “Attract” phase you will develop the tools and resources to find the investors that are right for your business and learn how to get them interested in investing.

You will:

  • Work with your list of contacts and learn how to expand
  • Get an in depth understanding of investor psychology and learn what buttons to push
  • Develop an “elevator pitch” that will catch the attention of investors
  • Learn how “Get the Meeting”
  • Develop master networking skills.

III. Deliver

This is the “show me the money” part of the formula.  It consists of:

  • Developing a Powerful, Concise and Effective powerpoint presentation
  • Recording it.
  • Having your presentation professionally critiqued
  • And practice, practice, practice
  • Going over questions you will be asked and how to answer them.
  • How to ask for the money

If you agree to put in the work, we can show you how to master all these skills, and go out and get the money.

Private Money Mastery is an 8 week intense program.   You will be mentored by 2 master instructors: an experienced entrepreneur/and investor, and the CEO of an Angel Investor Group.

This is a totally unique program devoted to skill mastery and is only for entrepreneurs willing to do whatever it takes to succeed.

Please Fill out and Submit the Application below.
Richard will contact you to set up your first meeting.

Tell Us About Yourself
First Name *
Last Name *
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Phone 1 *
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Why Join this Program
3 Strengths
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private money lendersWant private money? Well, as you might have figured out, you can’t just walk up to a potential private lender, tell him or her about your “deal”, and expect them to write a check. No way. If you want to be successful in raising private capital for real estate, you have to learn how to “attract” private investors to you.

So what’s the secret? Or to paraphrase a famous movie title: “What do Private Lenders Want?” The short answer is: put yourself in the private lender’s shoes, and think about what you would want before you invested your children’s inheritance is some real estate deal.

Now, what I’m about to tell you may shock you. It’s not the “easy-no effort” seminar version that gets you all excited, but won’t put a nickel in your pocket. These are answers based on the experience of raising “real money” from “real private investors”.

First, know this. Your private investors are walking around with an invisible antenna over their heads that is tuned to only 1 station: WIIFM or “What’s In It For Me?” Unless you can explain that clearly, quickly and concisely, you’re out. Private lenders have no patience for people who beat around the bush and waste their time.

Second, as a sophisticated private investor, I know that not all deals are good deals, and not all good deals (e.g. good for you) are good for me. So, don’t give me a canned elevator speech, and expect me to be excited and whip out my checkbook. First, “show me the money.”

Third, your private lender is as skeptical of the real estate market as the general public and doesn’t necessarily think it’s a “great opportunity”. How is your approach going to overcome those concerns and in fact benefit from them?

Next, anybody who has become wealthy enough to have capital to invest, did not get there by taking excessive risk with their money. The reason why lottery winners generally end up poor again is because they never learned this principle.

Or as Will Rogers once said: “When it comes to investing, I've always been more concerned with the return of my money than the return on my money."

If you want private money, you need to explain to the investor, how he is protected from losing his principal and how he is going to get his money back (ROI = Return OF Investment).

And you must address the question of risk. Unlike most people, private lenders have fairly low risk tolerance. If the risk level in the deal exceeds their risk tolerance, no offer of a return is going to convince them to place their capital with you.

And the Final and probably the most important consideration for the Private Investor is: “YOU”.
Angel investors have a saying, “Bet on the Jockey, not the horse”.

Think about it. Would you invest your money with someone you didn’t know or respect, regardless of how great the deal was? I don’t think so.

Are you a person of high integrity, who does what she says she’ll do? Do you have the experience, knowledge and expertise and the team to see this deal through to a successful conclusion? And Trust me: No private lender is going to entrust you with their capital, unless these questions are answered and demonstrated to their satisfaction.