Angel Investors

The most important thing a private investor considers when deciding on an investment is “What’s in it for Me”.

PART 1 of 2

Therefore, if you want to be successful, you need to consider how much you are going to offer an investor, and how to structure that offer.

Obviously you want to offer enough to get the investor to want to say yes. Yet, not offer more than you need to.

This decision is also complicated because investors may have different expectations. A family member may be happy with an 8% return and may be suspicious of a 20% return.

On the other hand, a sophisticated investor may not even get excited unless there’s at least a 20% return. In this two-part video Richard explains how to structure your offer to various types of investors.